• Polski
  • Who we are and what we do

    THE MISSION OF THE TRUE GREEN IS TO USE THE POTENTIAL OF ANNUAL PLANTS AS WOOD SUBSTITUTE OF THE FUTURE.

    The True Green seeks a balance between the growing demand for consumer products and diminishing natural resources. We focus on business development and economic growth while respecting natural areas and places of long-term development of biodiversity. We look for easily renewable, common, problematic and unwanted materials for our products. Grow with us in a sustainable way and, like us, believe in products from annual plants!

    • #BE SUSTAINABLE
    • #SAVE THE BIODIVERSITY
    • #FREETREE

    V

    VISION

    VALUES

    CARE
    PASSION
    DISCOVERY

    OUR TEAM

    Co-founder of the Green Lanes Company, which develops projects in the field of ecological and groundbreaking solutions. Certified Project Manager: MoP, MoR, MoCh, ITIL, MoV, MSP, P30, Prince, VeriSM, Agile Business Analyst, Professional Scrum Master (I and II), LeanIT, ISTQB, Management 3.0). For the last 9 years, he has created and managed a portfolio of IT projects successfully implemented both for B2B companies (e.g. Mastercard, Saber, Pepsico) and the public sector (ministries). In 2020, he was an advisor to the Management Board of Towarzystwo Funduszy Inwestycyjnych Skarbiec for innovative projects.

    Piotr Pietras CEO & Co-Founder

    One of the first graduates of Herbology and plant therapies at the University of Life Sciences in Lublin (2013-2018), Pharmaceutical Technician, Inspector of Organic Agriculture entered into the register kept by the Chief Inspector of Commercial Quality of Agricultural and Food Products under number 0748. She started her professional career in the company, which was the first in Poland to extract cannabinoids from hemp using supercritical carbon dioxide. She conducted production and carried out research and development works in agrotechnical companies.

    Justyna Bakier Analityk Procesowy / Process Analyst / Co-founder

    Passionate about wood and ecological innovations of the future. He has many years (over 7 years) of experience in the furniture industry (production, logistics, sales), which he gained by running companies dealing in the production of luxury wooden furniture, contract furniture assembly (B2B UK) and dropshipping furniture sales from Poland to retail customers in the UK. He has cooperated with architectural offices implementing full interior design projects for brands such as: Browary Perła, SAWA Apartments, BASHCO Trading (UAE). He has 3 years of experience in creating IT solutions for industries in the field of interior design and furniture e-commerce. The experience gained translates into a better understanding of the needs of customers in terms of the materials used and market trends, as well as the creation of useful and easy-to-use IT solutions.

    Rafał Sagan Product Manager & Co-founder

    A graduate and consultant at the Faculty of Industrial Forms of the Academy of Fine Arts in Krakow. She studied design at the Lahti Institute of Design in Finland and at MOME in Budapest. She worked as a product development director at Paged Meble, coordinating the work of design teams and engineers in product implementations for global clients. She designed for Nowy Styl Group, SanSwiss, Apus Sports, Total Fitness Concept, FlooredMedia (designs for IKEA). She was awarded the title of "Angel of Social Economy" by the UNDP for her support in the development of the WellDone brand for the Being Together Foundation. He has over 140 successful implementations in various business branches. Winner of many Polish and foreign awards, including 4 RedDot awards, which is an "Oscar" in the field of design. Experienced project manager and specialist in coordinating the implementation of new products. Since 2014, he has been running a design studio under his own name in Krakow

    Jadwiga Husarska-Sobina Dyrektor Kreatywny / Creative Director / Co-founder

    A long-time employee of the industrial machinery sector. Passionate about the construction, service and use of equipment used in large-scale production. He participated in the commissioning of technological lines for such companies as: Hortex, Dr. Oetker, Muller

    Łukasz Brewczak Process Technologist

    A graduate of the Poznań University of Life Sciences in the field of Wood Technology. A specialist in the field of furniture and wooden construction, in particular surface refinement and gluing. Co-author of the project awarded at the Section of Student Scientific Circles of the University of Life Sciences in Poznań. In addition, a participant in volunteering and training in the field of engineering design. Enthusiast of eco solutions and the zero waste idea.

    Paulina Pasek Material lab technician for wood substitute

    PhD student at the University of Life Sciences in Poznań. He participated in research on the use of annual plants in the production of wood-based panels and conducted R&D work in the area of ​​innovative, natural adhesive solutions for the wood industry. He participated in research and development work on the development of innovative alternatives to lignocellulosic raw material used in the production of wood-based panels and pulp as a raw material for energy purposes. A specialist in the field of production technology of wood-like materials and wood chemistry.

    Jakub Brózdowski Material lab technician for wood substitute

    Since 2012, the President of the Research and Development Center for the Wood-Based Panels Industry in Czarna Woda. Author of scientific publications in the field of modern solutions, e.g. applications of annual plant elements in the production of insulation materials and boards. Creator of 5 patents. Pioneer of ecological solutions in the field of wood-based panels, repeatedly appreciated for scientific achievements with national and international awards, e.g. Silver Medal - Brussels Eureka (Brussels) or Gold Medal Award (Taiwan).

    Leszek Danecki Technologist Expert Consultant

    AWARDS

    European Tech and Start-Up Days more
    European Tech and Start-Up Days

    LAUREATE

    Huawei Startup Challenge more
    Huawei Startup Challenge

    TOP 10 STARTUPS

    InCredibles Sebastiana Kulczyka more
    InCredibles Sebastiana Kulczyka

    PARTICIPANTS

    Our partners